How Do We Sell Diamonds At Such Low Prices?

We use only the best sources for certified diamonds. Our tremendous buying power, low overhead marketing system and expert gemological skills allows us to carefully select the finest diamonds at exceptionally low prices.

(1) Since 1985 We have used the very best sources for loose certified diamonds. Since that time, We have built a very close business relationships with only the largest diamond cutters in the industry who specialize in offering only the finest quality certified diamonds at the very lowest prices. 

(2)We maintain a very high credit rating in the jewelry industry as determined by the Jewelers Board of Trade. The Jewelers Board of Trade monitors a jewelry company's financial strength, and its ability to make timely payment of diamond purchases and other related jewelry products. Our strong financial strength, gives us an added advantage when purchasing diamonds from some of the worlds largest diamond cutters.

(3) Our low overhead marketing system allows us to offer diamonds at the lower prices by giving you the opportunity to choose a diamond from thousands of certified diamonds. The diamonds you see on on our web site is a compilation of the inventories from over twenty of the largest sources for certified diamonds in the world. The diamond cutters' inventory lists are imputted and combined in our sophisticated database and uploaded into are web site for your easy selection.

(4) Our service and expertise is unsurpassed. Once you have chosen a diamond, it is sent next-day delivery from the diamond cutter to us, unless we already have it in stock. Upon receipt it is inspected in our gemological staff. After inspection, we ship the stone to you next day express mail, fully insured.